To reach Gen Z and millennial consumers, CAULIPOWER partnered with Sweetstory Media on two short‑form videos designed for CTV, social, and retail demo placements. Targeting working professionals and an adult audience, the 15 and 6 second spots highlight the ease of preparation, the freshness of baking at home, and the surprisingly good taste (yes, even from cauliflower), bringing everyday convenience and fun to the center of the brand experience.

Expertise:
Creative | Casting | Location | Strategy | Set Design | Production | Post-Production