The Journals of Sweetstories
Our quarterly interactive editorial, "Journals" column chronicles Sweetstory Media’s editorial insights and storytelling experiences, intimately sharing a behind-the-scenes look at our work with clients and the creative process that inspires our narratives.
Four Generations & One Bold Expansion Strategy
The elevator-pitch version of the Zaro's Family Bakery story goes something like this:
Great-grandfather Joseph (originally Zarubchik) started a successful bakery in the Bronx in 1927. Then in the 70’s, Grandfather Philip took a risk by going “all in” at Grand Central Terminal—and survived its great 1978 renovation spearheaded by Jackie Onassis. Father Stuart continued the legacy, opening several other locations strategically focused on New York City’s high-traffic hubs like the Port Authority Bus Terminal, both Penn Stations, and eventually the airports in the NYC metropolitan area.